“The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” - Robert Cialdini
Robert Cialidini is the author of one of the most popular books ever written on persuasion called “Influence”.
He was the first person to coin the term “Social Proof”.
What it basically means is that, we tend to do what everyone else is doing.
Marketers took that principle and started creating all sorts of “Social Proof” notification tools
So these days you’d see lots of websites using this idea. Every time someone makes a sale, you’ll see a popup sales notification... Example “Someone from UK purchased this product”
Most of the time, these notifications are not real.
They are just used to hype up the value of your product.
The idea was simple: When people who are lurking on your website, see that other people are buying your product, they would be more motivated to buy your product.
You can easily see how this ties back with the Cialdini’s concept of Social Proof.
But I always thought something is missing
I always wondered why marketers were not using this concept for email list building?
I mean, showing popup notifications is one thing, but to actually DISPLAY your total number of subscribers in REAL-TIME would take this to a whole new level, don’t you think so?!
But most online businesses aren't doing this yet.
Sure some of them do, but not quiet the way how I visualized it should be done.
It’s not live or real-time. See this for example:
It says “Join 30,000 subscribers...”
When I read that, my mind goes: “If 30,000 people are subscribed to their list, it must be good!”
“Let me join too and see what they have to offer”
Off I go and join their newsletter.
But when I come back to their page, it still says “Join 30,000 others...”
It does not say “Join 30,001...”
You see what’s happening there?!
It’s not real-time
It’s static. That count doesn't self-update. God knows maybe that count is not even real.
I mean look, it’s a great persuasive tactic but it would’ve been even better if that subscriber count would increase in real-time as more and more people joined their list. THAT would be game changing, don’t you think?!
Imagine you have this little snippet on your website that shows...
Join 12,391 Subscribers Like You Who Benefit From Our Daily Lifestyle Newsletter
And then imagine that number (12,391) would self-update automatically anytime when users join your list...
And as more and more people join your list, this count would keep on increasing LIVE in real-time... as it happens.
Wouldn’t that take the whole “Social Proof” concept to a whole new level?!
Unfortunately, there was no tool available in the market which could actually do something as simple as this
Yes, in theory it’s a very easy tactic to use. But believe me, I scoured the whole internet and I couldn’t find any simple tool that can accomplish this.
That’s when I decided to take the matters into my own hands
Necessity is the mother of invention they say. And they are right.
And that’s why and how WP LIST EXPLOSION was born.... *Plays Superman theme music*
Yeppers, I custom developed this Wordpress plugin that can easily - as easy as ABC - do this.
Wp List Explosion connects with your ActiveCampaign list via their API. Then it generates a shortcode for you. You slap that shortcode on any page or post in your WordPress site and voila, it keeps self-updating itself as more and more people join your list.
Is your head already spinning with ideas?!
That’s exactly how I felt when I first conceptualized this idea! As a marketer, I am sure you can see there are soo many different ways this can be utilized.
- You can put it in the headline of your squeeze page and get more subscribers
- You can use it to establish trust and loyalty with your users as they see in real time the subscriber count updating
- You can put it on the top of your WAITING LIST squeeze page just like I did! :D
You want proof that this works?
Even Apple uses this same concept!
See how people line up in huge numbers outside Apple stores just before the launch of their new iphone model?
Now imagine if this Apple store is your landing page, and this huge queue of people is the number of people “Lined Up” in your waiting list...
All these people are waiting to RUSH IN when the doors open.
So what I’m saying is that, this directly links back with the concept of Social Proof.
‘Nuff said ;)
I think you can see how powerful this little thing can be.
Wp List Explosion makes this possible as easy as pie.
But wait, there’s one problem...
What if you don’t have too many subscribers to show off and attract others to join your list?
What if you only had let's say 10 subscribers in your email list?
What if you’re just starting out and you really have ZERO subscribers?
Think about it...
What if there were only 10 people lined up outside the Apple store for the iPhone launch?
The launch would fail right?
And the same thing would happen to you if you don’t have lots of numbers to show off. It would totally destroy the whole point of ‘Social Proof’.
So what can you do about it?
I anticipated this problem while developing Wp List Explosion
I knew this would be a problem for those who don’t have big lists. And so, I took care of that as well! You’re welcome ;)
This makes Wp List Explosion really unique in the market.
So here's how this works:
It allows you to set a number and timer.
Let’s say you set the number to 120 subscribers and timer to 300 minutes.
The plugin would then automatically increase the subscribers count by 120 after every 300 minutes!
Didn’t see that coming did you? ;)
Now, you can set this "Increase Subscribers by X Numbers" and set the "Timer" to Y Minutes.
X can be any amount you want the count the increase by.
And Y can any time interval that you want to set.
This setting will not actually increase your subscribers, but to the outside world it would appear that 100s of people are joining your email list every few hours ;)
And THAT would tap into the whole 'Social Proof' concept... and as you guessed... it would bring in more subscribers.
So even if you're starting with ZERO subscribers.... no problemo!